PPG commits to strengthening Automotive Refinish Education in Denmark

PPG today announced a partnership with College360. College360 is the only technical school in Danmark that has gathered all automotive education under the same roof. The purpose of the partnership is to address the skills shortage in the automotive refinish sector.

Daniel Krarup Jørgensen, Education Manager Automotive, College360, says about the collaboration:

"We are proud to partner with PPG to bring advanced technology and expertise to our educational program at College360. This partnership will give our students a unique opportunity to work with some of the most innovative tools on the market. We hope this will motivate more young people to choose a career in automotive refinishing and thereby mitigate the shortage of qualified professionals in the industry."

Bjørn Holm, Sales Manager Denmark & Finland, PPG Refinish, adds:

"The lack of qualified personnel, especially among the younger generations, is a common concern for body shops across Europe, including Denmark. We want to empower the next generation of skilled professionals in the refinish industry by supporting vocational schools with our innovative and sustainable technologies. This partnership is an important step for PPG to address the growing demand for skilled workers in the automotive refinish industry."

PPG will provide training expertise and has donated the latest digital tools, PPG LINQ, and PPG MOONWALK® automated mixing system, to College360.

The automotive refinish industry is a rapidly evolving industry with an increasing focus on innovation, digitalization, and sustainability. With the new digital tools, College360 will be able to create an education based on the latest trends and tools in the industry. This can also help to attract and retain students in the program.